Let’s talk about YouTube SEO Optimization. If you spend some time googling, you’ve probably noticed that YouTube videos dominate the first page.
If you’ve ever wondered how you can get your videos to rank on Google and within YouTube’s internal search engine, this post is for you.
I’ll show you how to optimize videos to maximize search engine visibility for your videos.
When was the last time you saw a YouTube video?
If you are a normal human being with internet access, I assume that you interacted with YouTube in some way in the last 24 hours.
YouTube is one of the most visited websites on the planet, with more than 6 billion hours of video streamed monthly from the service.
Since YouTube is part of the Google universe (Alphabet Inc.), YouTube videos are embedded in Google search results. If you watch videos on Facebook, it is most likely a YouTube video (although Facebook defends itself).
YouTube videos are everywhere. And YouTube isn’t shrinking, no matter how popular Facebook Live is, no matter how viral Instagram Stories are, and no matter how trendy Snapchat is.
The platform is a gold mine, and popular YouTubers like PewDiePie (whose estimated net worth is around $ 70 million) are outperforming traditional celebrities like Allen Iverson, Meghan Trainor, and Hillary Clinton.
As with Google, part of getting discovered on YouTube is how you optimize for search you should go for YouTube SEO Service. I’ve spent a lot of time on YouTube recently and, wow! I’m still learning power tricks and crazy techniques that are helping my clients skyrocket their income.
YouTube is not dead. It’s not old school. It’s not dumb.
YouTube is a hot tool for the search engine powerhouse, and you can benefit from using it.
Why would you want to create videos and try to rank them within the YouTube search engine and on Google?
Well the obvious answer is that it is very easy to rank YouTube videos on Google and as you can see from this search result for “how to rank YouTube videos” the top four results are all from YouTube. This is not an isolated keyword. Just one that I look for at random, “best web mic”. Two here at the top are from YouTube.
YouTube SEO Optimization
YouTube SEO, as the name suggests, is optimizing your videos to rank higher on YouTube’s search engine. Before learning how to do YouTube SEO, let’s first get acquainted with YouTube SERPs.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is all about ranking our videos at the top of the organic results. But to learn how to optimize for the YouTube search engine, we also need to understand how the YouTube algorithm works.
According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As is clear from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Engagement – If your videos get more likes and views, YouTube algorithms consider this as a signal to rank your videos higher in YouTube SERP.
YouTube SEO factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Eye-catching miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize your playlists
8. Use closed captions
9. Use a keyword in your file name
10. Make use of YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the ever-changing practice of designing web content to drive ranking factors to rank high on search engine results pages (SERPs). Since search is often the gateway to your content, optimizing your website for search is necessary to drive traffic and increase your following.
YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, captions, and subtitles.
Viewing time, as you can imagine, is very important. Watch time refers to the actual time spent watching a video (not the percentage of view). So for example, the 50% completion of a 10 minute video will rank above the 100% completion of a three minute video. It is important to hook the viewer in the first 15 seconds with a trailer. If your video describes how to make a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video or did they watch three more videos? YouTube wants people to spend more time on its platform and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to attract users to your website will hurt your SEO, because they drive viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google understands what search engines mean. For example, if you searched for “how to get more views on YouTube”, you would be shown a video called “how to grow without views and without subscribers”. When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as your title with your most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows.
Growing subscriber base
Subscribers can generate a large amount of watch time during the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch it.
If you are looking for YouTube SEO Service, Contact Us