YouTube is marketing heaven. With so many potential viewers, your target audience will surely be looking for videos and more. However, to make sure that your ads reach your audience, you need video SEO and keyword research on your side.
Why you need for YouTube SEO Keywords Research
It’s simple – video marketing is too expensive not to be as strategic as possible about what you create and how you distribute it.
You need every possible benefit for your video marketing to keep your costs low and your ROI high. And because of that, YouTube SEO keywords research could be the difference between your marketing efforts that amount to a hollow cry or absolute success.
Keyword research will make it easier for your audience to find you. And getting them to find you means more opportunities for them to share with you. 76% of users say they will share your video, even if it’s a branded video, as long as it’s entertaining.
In fact, branded YouTube videos are often among the most popular.
But there is more to using keyword research than being shared. It also means finding customers and gaps where your competition isn’t spending more than you.
This strategic research, coupled with a commitment to quality, has helped an e-commerce company grow their channel to 3 million subscribers. And Backlinko’s Brian Dean helped Buffer grow his YouTube channel 59% in 30 days with YouTube SEO.
# 1: Take advantage of YouTube’s free keyword research tools
“Regular” SEO (for lack of a better term) comes with plenty of development tools, skills, and intuitive tools designed to get the most out of it. YouTube SEO is not yet that advanced.
But even though the field is considerably smaller, there are tools specifically designed for keyword research on YouTube, and many of them are cheap (if not free).
# 2: install Chrome plugins for competitive search
Keyword research on YouTube has a lot in common with your physical keyword research, as your competition is one of your main resources for finding relevant terms to target.
If a competitor’s video is in the leaderboard, you know they got the job done. Your competitors have determined which tags, thumbnails, and titles help attract clicks and, in turn, put a smile on the face of the algorithm gods.
(Relentless, mysterious, and subject to change, YouTube’s algorithm is nothing but mythical. The Greek pantheon is mythical, but mythical nonetheless.)
Unfortunately, YouTube tags aren’t exactly easy to spot. These tags are terms that you can associate with your video. They therefore work in the same way as the keywords in the SERP.
# 3: use autocomplete to find long tail keywords
If you’ve passed the SEO block, or even passed it, you probably know that the long tail keyword is highly regarded.
Long-tail keywords are cheaper to rank, have less competition, and target more qualified leads than main terms.
How do these keywords target better prospects?
Long queues often coincide with user capture when they are in the late stages of the marketing funnel.
Shorter, more competitive terms, such as “men’s clothing”, may be aimed at someone who is still acquainted, just beginning their search, or just looking for information. However, long-tail keywords like “Brooks Brothers gray tweed sports coat” or “wicked and good men’s brown LL Bean sneakers” are more likely to appeal to someone at the interest stage or later. .
YouTube keywords work the same way.
For brand awareness, short terms in the form of one or two word tags are perfect. But if you’re trying to reach customers and not just subscribers, longer keyword terms can help you narrow the field.
YouTube SEO, as the name suggests, is optimizing your videos to rank higher on YouTube’s search engine. Before learning how to do YouTube SEO, let’s first get acquainted with YouTube SERPs. Video SEO Service is the perfect solution for your growth.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is all about ranking our videos at the top of the organic results. But to learn how to optimize for the YouTube search engine, we also need to understand how the YouTube algorithm works.
According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As is clear from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Engagement – If your videos get more likes and views, YouTube algorithms consider this as a signal to rank your videos higher in YouTube SERP.
YouTube SEO factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Eye-catching miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize your playlists
8. Use closed captions
9. Use a keyword in your file name
10. Make use of YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the ever-changing practice of designing web content to drive ranking factors to rank high on search engine results pages (SERPs). Since search is often the gateway to your content, optimizing your website for search is necessary to drive traffic and increase your following.
YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, captions, and subtitles.
Viewing time, as you can imagine, is very important. Watch time refers to the actual time spent watching a video (not the percentage of view). So for example, the 50% completion of a 10 minute video will rank above the 100% completion of a three minute video. It is important to hook the viewer in the first 15 seconds with a trailer. If your video describes how to make a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video or did they watch three more videos? YouTube wants people to spend more time on its platform and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to attract users to your website will hurt your SEO, because they drive viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google understands what search engines mean. For example, if you searched for “how to get more views on YouTube”, you would be shown a video called “how to grow without views and without subscribers”. When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as your title with your most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows.
Growing subscriber base
Subscribers can generate a large amount of watch time during the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch it.
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