YouTube SEO Guide The rise of YouTube has made the platform the second largest official search engine in the world, behind Google with a total of more than 2 billion users (at the time of writing this blog). Given the magnitude of highly engaged YouTube traffic spending an average of more than 12 minutes per day on the site, businesses have a great opportunity in YouTube search engine video optimization.
That’s why we’ve compiled a comprehensive YouTube SEO guide to help you capitalize on this highly engaged audience.
In this guide, we will show you everything you need to know about optimizing your videos to get a good ranking on YouTube.
YouTube reached more than 2 billion users. More and more Internet users choose to watch videos when looking for information. Content creation on YouTube has become a real opportunity for businesses to build loyalty and attract new subscribers.
This article will provide you with the YouTube SEO Guide to Rank Your Videos in the First Search Results on both YouTube and Google.
YouTube SEO, as the name suggests, is optimizing your videos to rank higher on YouTube’s search engine. Before learning how to do YouTube SEO, let’s first get acquainted with YouTube SERPs.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is all about ranking our videos at the top of the organic results. But to learn how to optimize for the YouTube search engine, we also need to understand how the YouTube algorithm works.
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According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As is clear from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Engagement – If your videos get more likes and views, YouTube algorithms consider this as a signal to rank your videos higher in YouTube SERP.
YouTube SEO factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Eye-catching miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize your playlists
8. Use closed captions
9. Use a keyword in your file name
10. Make use of YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the ever-changing practice of designing web content to drive ranking factors to rank high on search engine results pages (SERPs). Since search is often the gateway to your content, optimizing your website for search is necessary to drive traffic and increase your following.
YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, captions, and subtitles.
Viewing time, as you can imagine, is very important. Watch time refers to the actual time spent watching a video (not the percentage of view). So for example, the 50% completion of a 10 minute video will rank above the 100% completion of a three minute video. It is important to hook the viewer in the first 15 seconds with a trailer. If your video describes how to make a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video or did they watch three more videos? YouTube wants people to spend more time on its platform and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to attract users to your website will hurt your SEO, because they drive viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google understands what search engines mean. For example, if you searched for “how to get more views on YouTube”, you would be shown a video called “how to grow without views and without subscribers”. When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as your title with your most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows.
Growing subscriber base
Subscribers can generate a large amount of watch time during the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch it.
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