YouTube SEO Best Practices, YouTube is the second-largest search engine in the world. With millions of videos downloaded and watched every hour, it can be a tool to promote your videos to a wider audience. Besides receiving organic traffic on the platform, you can also monetize YouTube videos to skyrocket your income. If your videos are of high quality and well optimized, you can save a lot. YouTube SEO Best Practices for YouTube creators
YouTube SEO Best Practices
These techniques only work if your video content is worth watching. So, I guess you have a great video to optimize for better YouTube search rankings. The article describes some YouTube SEO techniques that, if applied wisely, can improve your rankings and traffic. Here we are.
Find your target keywords:
An ideal YouTube SEO strategy starts with keyword discovery. Before even scripting a video, write down the keywords you think people will search for. Focus on question keywords that relate to a specific query that a user can search for in order to get an answer. When selecting keywords, choose those that have sufficient search volume and are less competitive.
Create a catchy headline:
As for the title, don’t end up adding keywords to it. It’s beyond that. It is beneficial to have keywords in the video title, but only if they fit naturally. The title must be less than 70 characters. If the number of characters exceeds, Google automatically truncates it in the search snippet. A title made under the prescribed limit of 70 characters faithfully represents the video. Make it catchy, punchy, and engaging for better CTR.
Write an engaging description:
Once you’re done with the keywords, description is another major video element that needs special attention. Unfortunately, many videographers ignore this aspect. Description is an important part of the video that tells your audience and the YouTube recommendation engine what it is. This is where you can add your call-to-action links for further audience engagement.
Use tags wherever possible:
Tags are phrases related to keywords that help you avoid keyword overuse. They can be used in addition to your main keyword. Tags give your videos a chance to get higher rankings and better visibility. Adding tags to videos gives you more opportunities to appear in those search terms and in related videos. Use both long tail and short tail keywords as tags with high search volume.
Create valid closed captions:
YouTube does not watch or listen to your videos to understand the content. Instead, it scans the closed captions and description. I already talked about the above description. Additionally, you should create manual captions to tell YouTube more about your videos. This increases the visibility of the video and helps a lot in your long term SEO efforts.
Choose an eye-catching thumbnail:
The quality and visibility of your video thumbnails dramatically improves your chances of ranking. YouTube’s default thumbnails don’t look very good. You have to upload your own if you want your videos to stand out. Viewers pay more attention to videos with an eye-catching thumbnail. Use only high quality 1280 × 720 (16: 9) size thumbnails.
Create playlists wisely:
Your video playlists matter a lot. They improve the user experience on a large scale. An organized playlist allows your viewers to quickly access your videos without having to search for videos here and there. Playlists serve three purposes at once. They help you organize, place, and organic content based on their genre and topic. Playlists also increase overall viewing time as they dramatically increase overall audience engagement.
Use cards and end screens:
You can use maps and end screens to engage viewers for longer and improve viewing time. These items help you connect your video content to other videos in the playlist. You can see maps as the little icons that appear during a video. Video SEO Experts can also help to optimize your videos. You can hire video SEO expert for this purpose
YouTube SEO, as the name suggests, is optimizing your videos to rank higher on YouTube’s search engine. Before learning how to do YouTube SEO, let’s first get acquainted with YouTube SERPs.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is all about ranking our videos at the top of the organic results. But to learn how to optimize for the YouTube search engine, we also need to understand how the YouTube algorithm works.
According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As is clear from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Engagement – If your videos get more likes and views, YouTube algorithms consider this as a signal to rank your videos higher in YouTube SERP.
YouTube SEO factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Eye-catching miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize your playlists
8. Use closed captions
9. Use a keyword in your file name
10. Make use of YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the ever-changing practice of designing web content to drive ranking factors to rank high on search engine results pages (SERPs). Since search is often the gateway to your content, optimizing your website for search is necessary to drive traffic and increase your following.
YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, captions, and subtitles.
Viewing time, as you can imagine, is very important. Watch time refers to the actual time spent watching a video (not the percentage of view). So for example, the 50% completion of a 10 minute video will rank above the 100% completion of a three minute video. It is important to hook the viewer in the first 15 seconds with a trailer. If your video describes how to make a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video or did they watch three more videos? YouTube wants people to spend more time on its platform and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to attract users to your website will hurt your SEO, because they drive viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google understands what search engines mean. For example, if you searched for “how to get more views on YouTube”, you would be shown a video called “how to grow without views and without subscribers”. When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as your title with your most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows.
Growing subscriber base
Subscribers can generate a large amount of watch time during the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch it.
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