Free YouTube SEO Tools, Video is the best performing content type on all social platforms, and if you are looking to use video in your digital marketing approach, you should also consider YouTube and build a YouTube presence.
The online video leader is now the second most visited website in the world with a staggering 1.9 billion active users. YouTube is also considered the second-largest search engine on the web, behind parent company Google’s flagship app, with a growing number of visitors searching for videos to help contextualize their various queries and questions. You Can use some free YouTube SEO tools mentioned below.
1. Find a topic with Google Trends
Nothing helps YouTube optimization more than genuine audience interest in the topics you cover. “YouTube-friendly” content comes in all shapes and sizes; the trick is to find yours.
Get started exploring with Google Trends. To do this, write your focus topic, specify ‘YouTube Search’, then choose a geographic region, category, and time period to narrow down the results.
2. Get ideas for keywords from Google Ads
Taking the time to find the perfect keyword for your content is probably the best investment you can make when designing your YouTube strategy.
While we’re at the free data sources first-hand, let’s head over to the Google Ads Keyword Planner. With a topic in mind, you can run raw keyword research to identify the search terms and queries with the most potential.
3. Improve your keyword research with Rank Tracker
For next-level keyword research, you can also use YouTube’s autocomplete feature, either on the platform itself or through a designated keyword research and analysis tool, such as Rank Tracker.
Rank Tracker allows you to extract keyword ideas from YouTube suggestions and highlights vital metrics such as search volume, expected visits, competition, etc.
4. Do your metadata homework with TubeBuddy
Optimizing the content of your video is just as essential as optimizing the content of your web pages, only there is no time to waste when it comes to YouTube SEO. Forty-eight hours after your video is published is your metadata optimization deadline; once you lose it, the algorithm marks your content as less timely, making it more difficult to return.
5. Manage like a pro with VidIQ
VidIQ is another set of channel management tools that works like a browser extension and displays crucial statistics for every YouTube video you open, which means effortless competitor research and advanced analytics for each and every videos you can find.
6. Introspect your channel with YouTube Analytics
YouTube Analytics is simply the best when it comes to identifying your channel’s strengths and weaknesses.
Learning more about your audience, the content that grabs their attention and makes them stick around, as well as the videos they want to share, gives you crucial information to maintain and grow your YouTube presence.
7. Track and increase user engagement with Awario
User engagement with video is still the number one ranking factor on YouTube. Therefore, it is imperative to be on the lookout for the type of buzz surrounding your YouTube content, on the platform itself and elsewhere.
With a social monitoring tool like Awario, getting mentions of your video and keywords is easy – you can simply enter your video URL to set an alert and collect mentions without links that are already a ranking signal for Google.
8. Mix your images with Canva
Channel design may not be the first thing you keep in mind when designing the course of your YouTube optimization strategy. However, in a world of tools like Canva, getting creative has never been easier, so why miss out?
Canva, a freemium graphic design application, is there to help you manifest your inner designer, through all kinds of images, be it a logo or a mind map. As part of your YouTube SEO efforts, you can express your artistic self by developing thumbnails and channel art to increase your click-through rates.
YouTube SEO Marketing
YouTube SEO, as the name suggests, is optimizing your videos to rank higher on YouTube’s search engine. Before learning how to do YouTube SEO, let’s first get acquainted with YouTube SERPs. YouTube SEO marketing is the best way to promote your video on YouTube.
The YouTube SERP, similar to the Google SERP, shows ads at the top followed by organic results. YouTube SEO is all about ranking our videos at the top of the organic results. But to learn how to optimize for the YouTube search engine, we also need to understand how the YouTube algorithm works.
According to the YouTube Creator Academy, this is how the YouTube search algorithm works:
As is clear from the image above, there are two important aspects of the YouTube algorithm:
1. Relevant and well-optimized video content, descriptions and titles.
2. User Engagement – If your videos get more likes and views, YouTube algorithms consider this as a signal to rank your videos higher in YouTube SERP.
YouTube SEO factors
1. YouTube keyword research
2. YouTube titles and descriptions
3. Make engaging videos
4. Eye-catching miniatures
5. Use keywords as you speak
6. Optimize your channel page
7. Optimize your playlists
8. Use closed captions
9. Use a keyword in your file name
10. Make use of YouTube stories and posts.
What is a YouTube SEO strategy?
Search engine optimization (SEO) is the ever-changing practice of designing web content to drive ranking factors to rank high on search engine results pages (SERPs). Since search is often the gateway to your content, optimizing your website for search is necessary to drive traffic and increase your following.
YouTube SEO involves optimizing your channel, playlists, metadata, description, and the videos themselves. You can optimize your videos for search both on and off YouTube.
A key component of a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, captions, and subtitles.
Viewing time, as you can imagine, is very important. Watch time refers to the actual time spent watching a video (not the percentage of view). So for example, the 50% completion of a 10 minute video will rank above the 100% completion of a three minute video. It is important to hook the viewer in the first 15 seconds with a trailer. If your video describes how to make a DIY project, show the viewer the finished product at the beginning to pique their interest. You want to avoid having a long presentation without speaking.
Session display time
Session viewing time is another important measure of user engagement. YouTube values how a video contributes to a user’s overall viewing session. Did the viewer leave the site after the video or did they watch three more videos? YouTube wants people to spend more time on its platform and therefore favor videos that help them achieve that goal. Although it may seem counterintuitive, videos that are designed to attract users to your website will hurt your SEO, because they drive viewers away from YouTube.
Google can read your mind. Ok, not quite, but Google understands what search engines mean. For example, if you searched for “how to get more views on YouTube”, you would be shown a video called “how to grow without views and without subscribers”. When creating a title for your videos, be sure to write something engaging and relevant. You may be tempted to use the title as your title with your most searched phrase or term, but don’t. Instead, answer the user’s question in your title and add the search term to the description. Trust us, Google knows.
Growing subscriber base
Subscribers can generate a large amount of watch time during the first week your video is published. The more you can amplify user experience and engagement in the first seven days, the better. It might be a good idea to post on a regular schedule so your subscribers know when to expect a new video and can make sure to watch it.
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