If gaining popularity on YouTube is a mystery to you, then you’ve come to the right place! When we look at the most viewed channels and videos on YouTube, it can be easy to put their fortune on the fact that the channel is already well known and has many subscribers. But each YouTube user started with 0 views and 0 subscribers. Each. So how can a video on [enter a topic here!] Accumulate millions of views, when another video on the same subject can barely reach ten people?
YouTube Video SEO
The answer is neither elusive nor mysterious. The simple answer is YouTube SEO.
Do you know If you want people to see your videos, you have to optimize your videos. This is especially important now with new creators joining the platform frequently. In our 2019 State of Video Marketing survey, we found that 86% of marketers plan to use YouTube as their channel, and according to a Business Insider study, 566,000 hours of amazing videos are uploaded to YouTube each day. .
But don’t be put off. It is possible to rank higher on YouTube, you just need to know how – and we’ll show it to you! Here are 13 ways to rank higher on YouTube in 2020
- Have a Focus Keyword
Whether you’ve already posted your videos on YouTube or haven’t even hit record yet, creating a focus keyword for each video will really help your ranking. All search engines work by matching users’ search terms with the most relevant results – and YouTube is no different!
- Optimise the Title
Once you’ve gotten your keyword, there are a number of ways you can start using it to optimize your video to help you improve your YouTube ranking. One of the easiest ways to do this is to include the keyword in your title. But, with 400 hours of video uploaded to YouTube every minute (!), One keyword alone won’t be enough to give you a huge SEO boost.
- Optimise the Description
In addition to optimizing your title, you must also optimize your description. Now, while your title is primarily intended to grab the attention of potential viewers, you can be a little more in depth with your description. YouTube displays the first 125 characters of your description, but it’s a good idea to write about double, targeting 250 words if you can. YouTube also recommends that you place the most important keywords at the beginning of your description.
- Include the Right Tags
After placing your keywords in your title and description, you also want to place them in the “tags” section. The tags are provided for reference only on YouTube. Your viewers will therefore not see what you include. Feel free to add as many variations of your keywords and search terms as you think. If we stick to the “Instagram Hacks” example, here are 7 you could use:
Tips for everyday life
Hacks on social networks
Social media tips
- Create an Engaging Script
You might be tempted to skip this point. After all, the scripts are wooden and clumsy, and you want to appear natural and spontaneous, right? Well, an engaging and well-written script can give you a better chance of appearing natural and spontaneous, while making sure you don’t get distracted and lose viewers.
- Start Making Longer Videos
Despite popular belief, longer videos actually outperform shorter ones when it comes to YouTube. Type any keyword or phrase into YouTube and usually the highest ranked videos are quite long:
In fact, YouTube uses total view time as a ranking factor. It makes sense if you think about it – the longer you watch, the more engaged you are, the more likely you are to watch more videos and the more likely you are to see advertisements – aka Kerching for YouTube !! The longer your videos are watched, the higher your ranking is likely to be. This naturally means that YouTube favors longer videos that can be watched for longer periods of time.
- Keep People Watching
It’s fine to create a long video with keywords in the right places, but if you can’t make people stay and watch your video, you’re going to send a very bad message to YouTube.
Viewing time is extremely important for YouTube SEO, so retention of viewers is essential. If you want people to watch your videos, you need to make sure they are as visually entertaining as possible. So many creators are sitting in front of a camera and chatting, but it’s not very engaging.
- Encourage Engagement
There’s a reason that seemingly every YouTube video ends with: “If you liked this video, click the like button down below, and don’t forget to subscribe for more content…”
- Create an Interesting Thumbnail
A viewer sees only two things before deciding to click on your video: the title of the video and the thumbnail. And, with visual information processed 60,000 times faster than text, this thumbnail really matters!
YouTube can automatically assign you a thumbnail, but it will only be a random take of the video. To stand out, you need to use a unique image that attracts attention and that will encourage users to click. Take a look at the examples below:
- Create Playlists
Playlists are an amazing way to increase the overall watch time of your channel because they play automatically. So instead of watching just one of your videos, a viewer might watch five or six!
YouTube is a competitive place to share your content because there are so many people who visit it daily. And while competitiveness can be daunting at times, just remember that there are many ways to rank higher and improve your YouTube SEO to make your channel and videos more profitable for your business. If you’re struggling to find the best video content ideas in the first place, our blog post: 21 YouTube video ideas for business would be the place to start.
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