It is no longer a secret that YouTube is the second largest search engine in the world. With over a billion users, YouTube is a traffic source with almost unlimited potential.
But the problem is that it is a very busy place. As of July 2020, more than 600 hours of video are uploaded to YouTube every minute. Given the abundance of content on YouTube, it can be very difficult to get users to watch your video instead of millions of people.
However, if you optimize your video content correctly, you will be able to get much more traffic than your competitors. To discover all the secrets of YouTube SEO success, we invited Nathan Hague to our SEMrush Chat. Nathan is a YouTube marketing and software expert and the director of AustraliaWOW! He and our other chat participants shared great ideas about optimizing YouTube videos.
Uploading a video is not enough to earn views on YouTube. In order for your videos to rank higher in the internal search engine of Google and YouTube, you must optimize them.
To get started, let’s discover the most important SEO factors for ranking your YouTube videos.
An important rating factor is the quality of the video. It is important to provide your users with the best possible viewing experience so that they can watch your video to the end. “Content! That’s the first place where people fail. High-quality video has a better chance of getting a high rating.”
Titles, descriptions, labels, thumbnails and links.
Nathan Hague provided great advice: Treat your videos with the same reverence as your blog posts. Video titles, descriptions, tags, thumbnails, and hyperlinks are important YouTube signals that you can take advantage of to get more traffic.
Create an eye-catching and readable title that looks natural. Don’t fill in keywords just to include keywords. Write a good description that provides as much information as possible. Don’t forget to always tag your videos and use keywords and key phrases that are relevant to your particular video.
Add video thumbnails to allow your viewers to see a quick snapshot of your video while browsing YouTube. Finally, you can link to your website or social media account from your videos.
The right keywords
Once you’ve created your video, it’s time to find the right keywords to optimize it. Before deciding on a particular term or phrase, check to see if there are video results on the first page of Google for this particular term or phrase. If there is, you should definitely consider this keyword or key phrase. “Choose the right keywords. These are different from regular search.”
Some of our chat participants, including our invited expert, mentioned that engagement is another important ranking factor: “If you are not creating engaging content, why would YouTube want to promote your videos?” Shawn Harding @shawnbandv asked. CoHost @CoHostLtd also recommended paying attention to your participation in the video: “Keep people in the YouTube ecosystem and you will be rewarded with better rankings.”
A video transcript
Annaliese Henwood pointed out the importance of transcribing her videos. Transcripts make your videos more searchable on the web and increase your SEO. Also, you can use transcripts to create subtitles.
Finally, F13Works mentioned that their videos must offer value: “Your viewers must see the value in their videos. Tutorials, tutorials and product reviews are good examples. “
Keep the ranking factors above in mind when optimizing your YouTube video.
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