How to promote your YouTube channel without paying ads

Do you think the only way to promote your YouTube channel is through paid ads and otherwise premium methods? This is one time you will love being wrong.

promote youtube channel

Promote your YouTube channel for free

The truth is, you can go a long way toward growing and promoting your YouTube channel, without paying a dollar. Yes, it takes some work. Yes, it takes some time. And yes, there will be some investigation, some trial and error, and some good luck crossing your fingers. But it is very possible and you are very capable. And our six tips will help you get started.

Tip # 1: Optimize your YouTube SEO

The absolute first thing you should do to promote your YouTube channel? Optimize your account. That’s right, we are talking about 100% best practices, YouTube’s natural and organic SEO.

Beyond the super basics, for example choosing the right YouTube category and beefing up your contact details to provide everything that’s asked of you, there are a few things you can do to boost your YouTube channel’s SEO:

    Establish brand identity: In everything you do, everywhere online (and in person), create your brand identity. That way, if someone searches for you on Google, they will surely connect to your YouTube channel. And, once they have found you, you need to make sure that your brand identity remains constant: the same logos, colors, fonts, images and other elements on your YouTube.

    Write a description of the channel: And make it amazing. This is your opportunity not only to tell YouTube who you are and what you do, but also to instill personality in the first thing some people will see, when they happen on your channel. Be sure to surprise them!

    Upload a channel preview: You have already seen progress; These are the autoplay videos that capture the attention of the viewer for the first time (or do not subscribe). Make one, and be sure to add a lot of personality and content to your brand, and then let it attract new subscribers.

    Optimize video titles and descriptions – do you think Google doesn’t pay attention to video? Google loves videos, and while its spiders can’t [yet] crawl every word of their video content, you’d better bet they’re reading their video titles and descriptions. So, you have to optimize them for the keywords that count.

    Tag, tag, and tag a little more – because tags make your videos more accessible to search engines.

    Engage: There is no hard and fast policy, but as a general rule, videos that have higher engagement rates (for example, lots of comments) also rank higher in search.

Important tip: With everything you do, keep in mind keywords and key phrases. What will people look for when they want to find a channel or content like yours? Think creatively. Mind map Then sprinkle those keywords and phrases across all of your content opportunities, above.

Tip # 2: use your title well

As people visit YouTube, they generally pay more attention to video thumbnails (see tip # 3) and video titles.

This is your chance to get your attention (and never let it go) – write irresistible and highly clickable titles that your viewers can’t help but open. To do so, make sure that your titles include keywords, are concise and accurate, are compelling, and do not include clickbait.

Tip # 3: Choose the best video thumbnail

Besides the title of your video, the most important factor to get clicks? Thumbnails for your videos: They can make the difference between a click and a scroll.

Golden Rule: If you want more clicks, create a custom video thumbnail. It will only take you 5-10 minutes more time, check out the tutorial on how to use Canva’s free YouTube thumbnails, and it can build anticipation and force viewers to click.

Tip # 4: Create playlists

Playlists are not something we normally consider as a way to promote a YouTube channel, but this best-kept secret can definitely attract more viewers.

Playlists not only make your videos easier to find, but also give you more opportunities to use your keywords, gather related videos, and create amazing playlists that play automatically. Talk about facilitating your viewers. (They love that)

Tip # 5: alert your email list + social media networks

Promoting your YouTube channel

YouTube is not a compilation type and what’s to come. You put your heart and soul, not to mention countless hours, in brainstorming, filming, editing and perfecting your videos. It makes sense that you also actively promote them later.

Cross Promotion, Cross Promotion, Cross Promotion! When a new video is published, share it on social media. And yes, get a little more and email your complete list. Give them a little preview of what your video promises, but don’t give away too much; Ultimately, you want them to click and see. Don’t forget to add YouTube tracking buttons to your website (and also in your email newsletters) so that your loyal followers can easily find you.

Tip # 6: And then, promote a little more

Here’s the question of promoting your YouTube channel without spending a lot of money: it takes work. But sometimes that work is almost passive: do it once, reap the benefits forever.

So what can you do? To get started, you can add your YouTube channel link to your email signature. You can use videos as lead magnets. (Yes, really!) You can take advantage of calls to action to send people to your videos. You can be sure to link your YouTube everywhere. The more routes that lead to your YouTube channel, the more free traffic you will get. And that’s the goal here, after all. Good luck.

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