There are many ways to promote your music on YouTube. You can post on social media, send newsletters by email to your fans, research the press, broadcast live, play live, or even work with other groups to co-promote.
There are so many different ways to promote your music video that; quite honestly, it can get a little overwhelming.
What is the best approach? What is your limited time worth? And what will help you forge a better relationship with your fans and create notoriety and enthusiasm for your music video?
Today we’re going to focus on one thing: use YouTube videos to spread the word and excite your fans. Most social media platforms will give you the option to share videos. Some, like YouTube, are fully focused on video, while others like Facebook, Instagram and Twitter include video among other publishing options. Either way, videos are something that you can use on any platform to promote your music video.
This is going to be a deep dive, and I hope it will give you some interesting ideas for promoting your own music. Let’s start.
Why the music video?
In short, videos are one of the best performing types of content you can post on social media platforms.
To start, let’s talk about the priority of the work flow. Many social platforms (Facebook and Instagram, in particular) are moving towards a model where an algorithm fills the streams that fans see when they connect. First, these algorithms promote engagement, serving your video content to fans who regularly like and comment on your posts. But, these algorithms also favor videos and live videos over pictures or text messages. In fact, social media posts with videos have 48% more views.
Compared to regular text posts – or even picture-based posts – videos also tend to get higher engagement. This means your videos will likely get more likes, comments, shares, retweets, etc. As a musician, engagement is something you should always look for. As we talked about earlier, a committed fan is much more likely to see your posts on platforms like Facebook and Instagram where algorithms fill the feeds. Engaged fans are also more likely to take action and buy your music, products or tickets.
And finally, the videos published on social networks are also much more shareable. Believe it or not, video posts get about 12 times more shares than text and picture posts combined.
Sure, not all videos will reach viral status, but if you create an entertaining and well-designed video, you’re much more likely to see your fans sharing with their friends.
Of course, if you want your videos to work well, they must be good videos. So let’s see some interesting video ideas that your fans will love.
Use video to promote your music
Before I start exploring video ideas, I want to point out that you don’t need sophisticated or expensive equipment to post videos on social media platforms. Your phone’s camera is all you need to capture images, a simple microphone that plugs into your phone will help you get decent sound, and if you want to make changes, there are many free programs out there. like iMovie, Lightworks and Blender.
You can, of course, invest in better equipment like a camera, microphone and lighting later, but for now, start with what you have.
Create a music video for YouTube
The obvious video option is of course creating a music video. This is a tried and true way to share your music and entertain your fans. It takes a lot to create a great music video and it usually takes a while to produce. If you want to harness the power of video on social media, it’s important to post other types of videos on a more regular basis as well.
Record cover videos
By reproducing the focus of the music video, you can also create cover videos. They don’t have to be big productions – a shot of you with a guitar performing your cover version is all you need to get started, making it easy to create and launch cover videos weekly or monthly.
To broaden the engagement, try getting your fans to request your next cover by commenting on your videos.
This is another easy one. Try to record a close-up of yourself playing your own songs. That way, your fans can watch the videos, learn your songs, and play.
This is a great option for musicians who know that many of their fans are also musicians. If you want to go further, offer free tabs or sheet music in exchange for an email address.
Leave the fans behind the scenes
A great way to incorporate video into your marketing strategy on a regular basis is to use video to bring fans behind the scenes. Show them what your band’s practice or rehearsal looks like, film your composition sessions or jams, film in the studio or behind the scenes at concerts – the possibilities are endless.
Before continuing, take a few minutes to brainstorm all the music related things you do during the day. What could you show your fans? Now I know you might think that practicing your instrument is not very interesting. But consider this: Anything you do in music is intrinsically interesting to someone who doesn’t do it himself.
To add some excitement, you might consider editing multiple short clips from your day to day in a vlog-style short video that you post every week. Or post short clips every few days to keep fans interested.
This vlog-style approach is a double whammy for music promotion. Not only are you giving your fans interesting content, but you’re also letting them into your world. Fans will be able to meet you and connect with you as a person beyond music. These connections are the building blocks to develop a superfan relationship.
Update your fans
There are many situations where you may need to update your fans. Maybe you have a new single, a concert or an upcoming tour, a new merchandising design, or you are launching your electronic newsletter.
Instead of just creating a post based on text or image, shoot a short video and take advantage of the amount of visibility that videos get on social media. It can be as simple as sitting there telling your fans how excited you are about the new merchandise and modeling it. This can take 5-10 minutes to shoot, but it can have a MUCH bigger impact and impression on your social media followers than an old text ad.
Stream live video
More and more social platforms are adding the option to stream live videos. All you need to get started is your phone, some kind of stand to stabilize your phone while it’s live, and a simple microphone that can be connected to your phone. You can post almost anything: announcements, questions and answers, jams, performances, or even vlogs.
The key to having successful live videos is to have a consistent schedule. The more fans can expect you to be live at any given time, the more people will appear. So is there a day of the week where you can always go from 30 minutes to an hour of streaming?
Another great part of live video is making sure you talk to your fans when you’re live. Greet them by name, answer their questions between songs, take requests, and chat with them. Live video is all about interaction, and if you’re not talking to your fans, you’re not taking advantage of this powerful tool.
I hope this has given you some new ideas for incorporating videos into your music promotion strategy. For more ideas on creative ways to promote your music, join me for a free webinar, The Proven Formula to Promote Your Music. In the webinar, we’ll break down 6 powerful music promotion strategies that can help you grow and excite your fan base.
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